Apple CEO Tim Cook Apologizes to Chinese Consumers

Apple CEO Tim Cook releases an apology to Chinese customers concerning their customer service and repairs, and mentions many forthcoming improvements.

Apple has yet again released an apology, this time to the people of China concerning their?warranty?policies, or lack thereof. The controversy?concerning?their?warranty?policy?for Chinese customers has been growing recently, with?unclear?small print about the?conditions, botched repair works, and a general low quality of standard.?

The letter, which can be seen on the website here, was signed by CEO Tim Cook. It mentioned many?forthcoming?improvements?to the quality of service. Among these?improvements?are clearer policy?statements, increased staff training and supervision, and a more streamlined channel of?communication?between the customer and Apple Feedback?Service. They also have?upcoming?plans to improve the methods by which?iPhone?4 and 4S repairs are handled?and?executed.

A week before the letter was released, the Chinese state media was in the process of openly criticizing Apple and their?handling?of complaints, calling them "Arrogant" in their attitude towards Chinese customers and insinuating that they evade local taxes and preach their innocence in the face of incriminating evidence.?

The letter responds to those claims by stating that Apple is aware that a lack of external communication on their part has led to these speculations, and that they offer both a?sincere?apology and?guarantee?that things will be set right. As the Chinese market is a huge asset to Apple both in the form of production and sales, it is hardly?surprising?that they issue an official apology addressing these serious?allegations.

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